How It All Began...
Founded in 2005 by industry veterans Steve and Shelly Brock, Vision Custom Signs has grown from a local operation into a national leader in the sign industry. With over a decade of experience under his belt, Steve established a strong reputation for quality and reliability right from the start.
Based in Fairmont, West Virginia, the Brocks initially focused on manufacturing for local and regional partners, quickly earning a reputation for excellence. As demand grew, Vision expanded its offerings to include nationwide installation and service, leveraging their expertise in navigating municipal regulations and sign codes.
In 2018, Vision embarked on an exciting rebranding journey, aiming to enhance its national sign and branding programs while continuing to nurture its loyal client base.
To further this vision, we welcomed Kevin Agostinho as VP of Operations and Branding in 2019. With his extensive experience in project management and branding, Kevin has been instrumental in broadening our service offerings and strategically placing talented team members across the country.
In 2023, we embarked on an exciting journey to restructure and enhance our leadership at Vision Sign Group. Kevin Agostinho has been promoted to President & COO, while Steve Brock takes on the role of CEO, and Shelly Brock has been elevated to CFO.
We are also thrilled to welcome several exceptional new talents to our team, further enriching our capabilities and commitment to excellence. Together, we are poised for continued growth and innovation in the sign industry!
In 2023, we also took a bold step forward by opening our first international office in Chile, marking a new chapter in our growth and commitment to delivering exceptional sign solutions worldwide.
Join us as we continue to innovate and expand, driven by our passion for quality and client partner satisfaction!
VISION IS
Executive Leadership
STEVE BROCK
CEO
Steve Brock serves as the CEO of Vision Sign Group, where he has been a leading force in the industry for over 33 years. Alongside Kevin Agostinho, Steve has successfully transformed the company from a regional operation into a national sign company that rivals the industry’s largest players. His role is multifaceted, encompassing the management of corporate branding, graphic design, engineering, and customer relations, all while establishing the strategic growth that continues to expand the company’s footprint.
Known for his unwavering dedication, hard work, and loyalty, Steve has cultivated a professional reputation that positively influences peers and partners throughout the sign industry. He is committed to precision and excellence, ensuring that every project reflects the high standards Vision Sign Group is known for. By combining technical expertise with a focus on long-term client relationships, Steve ensures the company remains at the forefront of innovative branding solutions.
When he isn’t leading the team, Steve prioritizes quality time with his family. He is an outdoor enthusiast who finds balance through camping, kayaking, and UTV riding. He also enjoys the art of cooking, bringing the same passion for detail to the kitchen that he brings to the sign industry.
KEVIN AGOSTINHO
President | COO
Kevin Agostinho serves as the President and COO of Vision Sign Group, bringing 33 years of industry experience spanning the entire United States. Originally from New Bedford, Massachusetts, Kevin has held numerous leadership roles, leveraging an extensive technical and operational knowledge base that drives the company’s daily success. He is deeply committed to a team culture rooted in trust and accountability, ensuring that every project benefit from effective collaboration and a well-rounded professional perspective.
Kevin’s leadership style is defined by a thoughtful and empowering approach, focused on delivering on-time success through precision and reliability. He believes that the strength of Vision Sign Group lies in its people, and he works to foster an environment where team members feel supported to take ownership of their roles. Whether overseeing a complex installation or managing high-level strategy, Kevin’s priority remains consistent: providing trustworthy service and maintaining the high quality standards that define the Vision brand.
Outside of the office, Kevin finds joy in the outdoors, often walking his dog, Abbey-Mae, through nature. He cherishes game nights with friends and family, and finds peace in watching sunrises and sunsets. Kevin is also deeply passionate about philanthropy, actively supporting organizations such as Feeding Our Friends - Boise, ID, Shriners Hospitals for Children, St. Jude’s Research Hospital, the Human Rights Campaign, and various animal welfare charities.
SHELLY BROCK
CFO
Shelly Brock serves as the Chief Financial Officer (CFO) of Vision Sign Group, bringing nearly 25 years of dedicated service to the organization. A native of Fairmont, West Virginia, Shelly developed a strong work ethic early in life, which led her to pursue a degree in business. Today, her expertise is a cornerstone of the company’s growth, as she oversees vital operations including accounting, financial planning, and the management of key customer relationships.
Shelly’s professional approach is defined by reliability and a genuine, caring nature that allows her to build deeply meaningful relationships with both colleagues and partners. She believes that trust and accountability are essential to a healthy financial landscape, and she takes pride in ensuring the organization remains on a steady path of success. Her ability to balance meticulous financial oversight with a supportive, people-focused mindset helps foster the unique family-oriented culture that defines Vision Sign Group.
Outside of the office, Shelly maintains an active lifestyle and enjoys exploring the outdoors. Whether she is water skiing in the summer or snow skiing in the winter, she thrives on staying on the move. She also finds joy in walking, kayaking, and spending quality time with her friends, family, and her beloved puppies.
Business Development Leadership
PAUL BOOKBINDER
Business Development Executive
Paul Bookbinder serves as the Business Development Manager at Vision Sign Group, where his primary focus is building and maintaining strong relationships with client partners. He joined the company when it was a much smaller operation, motivated by the ambitious goal of expanding its presence across the country. Paul believes that outstanding customer service is rooted in a "give a darn factor" and a willingness to do whatever it takes to ensure a partner is fully satisfied.
In his role, Paul acts as a vital bridge between clients and the operations team, ensuring that every customer's voice is heard and every project detail is communicated clearly. He approaches complex projects and tight deadlines by organizing tasks into specific daytime compartments and collaborating closely with project managers to provide honest, timely information to partners. Paul is particularly vigilant about anticipating potential challenges—such as confirming electrical access before a sign installation—to ensure every project runs smoothly from start to finish. To him, doing the job right means delivering on time and making the client's job easier so they look good to their own team.
Outside of work, Paul is an avid traveler who loves exploring new places, with a special affinity for the ocean. He currently lives at the "edge of the world" in Chile, South America. He shares his life with his wife, their three children, and the family dog.
Operational Leadership
DEE ANGSTADT
Director of Permits and Graphics
Dee Angstadt serves as the Director of Permits and Graphics at Vision Sign Group, where she is responsible for ensuring that every sign design is both visually appealing and technically compliant. She was drawn to the company by the opportunity to work within a friendly, collaborative team in a role she truly enjoys. Dee believes that accuracy is the most vital service she provides to customers, particularly when navigating the complexities of municipal codes and landlord sign criteria.
With over 30 years of industry experience, Dee has developed a keen ability to anticipate potential challenges by asking the right questions early in the process. She approaches high-pressure projects with tight deadlines by breaking them into manageable steps and strategically delegating tasks to keep the team moving forward. To Dee, "doing the job right" means maintaining a partner’s brand standards while strictly adhering to all legal and property requirements. She is meticulous about the details—from correct spelling and spacing to overall visual appeal—knowing that providing clear facts and honest communication is the key to a successful partnership.
Outside of work, Dee enjoys spending quality time with her family and friends, whether they are kayaking, taking weekend trips, or relaxing at home. She is the proud mother of three sons and a grandmother to five fantastic grandchildren, and she shares her home with a fluffy white dog and three cats. A fan of live music and dancing, Dee also enjoys diving into true crime shows and movies in her spare time.
JOSH BORGEN
Director of Operations
Josh Borgen serves as the Director of Operations at Vision Sign Group, having been promoted to the role after serving as a Senior Project Manager. He began his career in the sign industry back in 2007 at a company based in North Carolina, building a professional foundation on a unique combination of technical expertise and formal education. His background includes a degree in accounting from the University of Phoenix alongside years of hands-on experience in sign fabrication and vinyl production, allowing him to guide both his team and client partners through every stage of the process with precision.
In his leadership role, Josh leverages his strengths in strategic planning, budgeting, and communication to ensure that complex national projects move forward seamlessly. He is a natural problem-solver and mentor who takes pride in helping the "Vision Team" navigate the intricacies of the sign industry. To Josh, doing the job right involves a balance of technical accuracy and proactive leadership, ensuring that every project detail is addressed while maintaining clear, transparent communication with clients to meet their evolving needs.
When he is away from his desk, Josh cherishes quality time with his family and his dog, Abbey. He is an avid reader and an outdoor enthusiast who finds inspiration hiking through nature. An accomplished photographer, Josh often captures breathtaking images during his travels, bringing the same sharp eye for detail and composition to his photography that he applies to every signage project he oversees.
CHRISTY FRANK
Project Manager
Christy Frank is a detail-oriented Project Manager specializing in signage production and installation coordination. She manages vendor communication, timelines, and project execution to ensure seamless delivery from initial concept to final completion. Christy was drawn to Vision Sign Group by its strong, family-oriented team culture and its reputation for quality execution. She values a close-knit environment where team members support one another, communicate openly, and take pride in shared success.
With extensive experience coordinating signage projects, Christy brings high-level organization and problem-solving skills to the team. She approaches high-pressure projects with structure and composure, breaking them down into clear priorities and milestones while identifying critical paths early. To Christy, "doing the job right" means a customer never has to question the handling of their project; it’s about delivering accuracy and follow-through on time and within budget. She is especially careful about scope accuracy, knowing that clear communication prevents small misunderstandings from becoming larger issues.
Outside of the office, Christy enjoys gardening, visiting nurseries, and cooking. She is an avid traveler, especially if the destination features a fantastic beach and the ocean. At home, she spends her time with her two doodles, Charlee and Rylee, who bring excitement and love to her life. Christy is also a self-described "super competitive" game player. Whether she is playing Hearts, Phase 10, or Croquet—competing for family trophies—or tackling the complexities of learning Mahjong, she loves the thrill of a good challenge..
MISSY NEELANDS
Project Coordinator
Missy Neelands serves as a Project Manager at Vision Sign Group, where she is responsible for guiding projects through every stage from initial concept to completion. She joined the team seeking a fresh career opportunity and brings a steadfast commitment to delivering high-quality results on time, the first time. Missy approaches complex projects and tight deadlines by focusing on one milestone at a time, ensuring that even if a process isn't the most efficient, it is always done correctly.
Her professional philosophy is rooted in reliability and direct communication. Missy prides herself on being an accessible "sounding board" for her colleagues and believes a great team member is someone you can count on without fail. She is known for her "tell it like it is" approach, which helps keep projects running smoothly and ensures customer expectations are met with precision. Missy understands that in the sign industry, the smallest details are what define and sustain a brand.
When she isn't managing project timelines, Missy enjoys a variety of seasonal hobbies. During the warmer months, you can find her camping or reading by a river—ideally somewhere far away from cell service. In the winter, she stays busy crocheting, playing board games, and watching movies. At home, she is accompanied by her "four-legged pirate," a twelve-year-old one-eyed cat, and she has perfected the art of eating Cheetos with chopsticks to keep her hands clean.
BETH GERHARD
Head of Design
Beth Gerhard serves as the Head of Design at Vision Sign Group, where she oversees the delegation of design tasks and ensures that layouts move through the production system in a timely and efficient manner. With an extensive background in the industry—having owned her own sign company for several years—Beth understands the intricate details required to keep a business running successfully. She was drawn to Vision for its unique working atmosphere and the opportunity to work alongside her best friend.
Her approach to design is centered on precision and strategic planning. Beth focuses on the "whole picture," managing multiple projects simultaneously to ensure that every layout is accurate and that her team members can stay on their own project timelines. She is dedicated to limiting mistakes and believes that keeping jobs moving forward is essential to the success of the entire team. To Beth, great customer service begins with truly listening to partners' needs to meet their specific deadlines and expectations.
Outside of her professional role, Beth is an avid reader who enjoys exploring all types of books. She also enjoys golfing and cherishes time spent with her family, including her brother and sister, and her dog, Stella.
STEVEE BROCK
Accounting Manager
Stevee Brock serves as the Accounting Manager at Vision Sign Group, where she oversees billing, invoicing, data entry, and vital office operations. Having grown up around the sign industry, Stevee brings a lifelong interest and a deep-rooted understanding of the business to her role. She previously served as an assistant at VSG during her college years, an experience that provided the essential foundation and internal knowledge she needed to succeed in her full-time position.
Stevee believes that "doing the job right" is essential for both the company's health and customer satisfaction. She is particularly focused on the accuracy of issuing and receiving payments, knowing that financial precision keeps the entire team running smoothly and efficiently. When faced with tight deadlines or multiple moving parts, she maintains a calm but effective attitude, breaking down tasks to ensure every milestone is met on time. For Stevee, great customer service means solving problems quickly and kindly, and she takes pride in her ability to stay focused and work through challenges.
Outside of the office, Stevee stays active by walking, working out, and traveling to the beach. She is also an avid shopper and a frequent concert-goer. Back at home, she enjoys spending time with her fiancé, Paxton, and her dog, Bandit.
ROXY LOWELL
Vendor Sourcing Specialist
Roxy Lowell plays a key role in supporting operations at Vision Sign Group, where she focuses on developing and maintaining strong relationships with manufacturers, vendors, and installation partners. She works closely with both internal and external partners to ensure every project is a success. Roxy was particularly drawn to the flexibility of her role, which allows her to manage her professional responsibilities while traveling. She believes that true customer service involves making clients feel happy and comfortable by consistently meeting their needs.
Roxy’s work style is defined by meticulous organization and a commitment to precision. She approaches every task—from business projects to household chores—by creating detailed lists and timelines to keep everything on track. To Roxy, "doing the job right" means completing a project with minimal errors and delivering it on time or ahead of schedule. She is incredibly diligent about the finer details, ensuring that her grammar, spelling, and punctuation are perfect before any communication is sent, and she understands that a single misplaced letter or digit can impact an entire project. She values team members who can anticipate needs and are willing to ask the "stupid" questions to ensure continuous learning.
Outside of work, Roxy is an avid reader of all genres and spends her time knitting blankets and scarves. During the summer, she can almost always be found by the pool. Her family includes her son, Aidan, a Navy veteran who she considers her greatest accomplishment, and her black lab Grand Dog, Zoe. Despite Zoe being "a few crayons short of a box," Roxy is easily won over by her puppy dog eyes. An interesting fact about Roxy is her remarkable resilience; she once walked away with no broken bones after her arm was crushed between a semi-tractor trailer and a steel wall
BRANDI GRAHAM
Project Coordinator
Brandi Graham serves as a Project Coordinator at Vision Sign Group, where she specializes in requesting quotes and supporting project managers across essential project functions. She was drawn to the company by its thoughtful approach to branding programs and its unwavering commitment to treating every client as a true partner. Brandi believes that customers benefit most from clear, accurate information, and she works diligently behind the scenes to ensure the team has the data they need to provide it.
With 20 years of experience both in and out of the sign industry, Brandi brings a sharp attention to detail and a focus on providing intentional, high-quality information. She manages project timelines and updates tasks to keep the team on schedule, understanding that solid details are the foundation for smooth and reliable project execution. To Brandi, "doing the job right" means prioritizing the needs of client partners through transparency and communicating with genuine care.
Outside of work, Brandi is an avid baseball fan and enjoys watching games at every level with her children. Her family also shares their home with a pet turtle they have cared for for over 10 years. Additionally, she is deeply involved in her community through historical preservation and restoration projects at her local church.
LISA DEVENEY
Project Coordinator
Lisa Deveney is responsible for supporting the planning, execution, and completion of projects at Vision Sign Group, ensuring every job is delivered on time, within scope, and aligned with company goals. She was drawn to the company by the opportunity to work with a collaborative team that takes pride in producing impactful visual branding. Lisa believes the most vital part of her role for customers is ensuring clear communication and organization throughout the entire project lifecycle.
In her work, Lisa maintains a structured and strategic approach, focusing on staying calm and taking projects one step at a time. To her, "doing the job right" means delivering work that is accurate, complete, and aligned with expectations the very first time. She is a tenacious team member who stays focused on finding solutions and seeing tasks through to completion, even when challenges arise. Lisa is highly mindful that her work reflects on the entire organization, and she pays close attention to detail because she understands that even small mistakes can significantly impact a client's branding and safety.
Outside of her professional life, Lisa enjoys getting lost in a good book, hiking, and spending time outdoors. She is the proud mother of two daughters and has three grandchildren who hold her heart. While she is an avid baker, you won’t often find her eating her own creations; she isn't a fan of sweets and prefers to give her baked goods away to her family.
JENNIFER DEIULIIS
Executive Assistant
Jennifer Deiuliis serves as the Executive Assistant to the CEO, President, and Director of Permitting at Vision Sign Group. In her role, she manages document control, data entry, and code check requests, always remaining available to assist the team wherever she is needed most. Jennifer was drawn to the company after discovering that its core values aligned perfectly with her own during the interview process. She believes that consistent communication and meticulous attention to detail on every individual project are the elements that matter most to client partners.
With over 25 years of experience in customer service, Jennifer has honed her interpersonal skills across multiple platforms, from in-person interactions to complex digital coordination. She is also well-versed in the technical aspects of ADA signage and wayfinding, including manufacturing and installation requirements. Jennifer approaches tight deadlines with diligence and the ability to pivot quickly, ensuring that work is always completed to the client’s full satisfaction. To her, "doing the job right" includes educating clients on challenges outside of their control while maintaining a positive influence in every encounter.
Outside of her professional responsibilities, Jennifer is an avid reader who enjoys exploring everything from historical fiction to contemporary titles. She cherishes time spent with her family, including her grown daughter, Melissa, and her two Golden Retrievers, Milo and Ruby. A self-described member of a long line of "chocoholics," Jennifer’s favorite treats are Reese’s and M&M’s
